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IVR - Interactive Voice Response

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IVR, short for interactive voice response, a telephony technology in which someone uses a touch-tone telephone to interact with a database to acquire information from or enter data into the database. Interactive voice response technology does not require human interaction over the telephone as the user's interaction with the database is predetermined by what the IVR system will allow the user access to.

For example, banks and credit card companies use Interactive Voice Response systems so that their customers can receive up-to-date account information instantly and easily without having to speak directly to a person. Interactive Voice Response technology is also used to gather information, as in the case of telephone surveys in which the user is prompted to answer questions by pushing the numbers on a touch-tone telephone.